Shelby Racing Club · Planned launch
Not just the result. The road to it.
A closer way to follow our Arabian horses, understand the stable and share selected moments of the racing journey.
The club idea
Open the stable without selling the soul.
The club is designed for access, community and education — not false promises of ownership or guaranteed returns.
Members follow the actual journey: good days, difficult decisions, preparation, travel, recovery and the work that never appears in a result list. Any future syndicate or ownership offer would be a separate legal and commercial arrangement with its own terms.
Founding concept
One number. One year closer.
The launch date, final terms, included events and capacity will be confirmed before memberships open.
Planned annual membership
1919Regular news from the horses, training and the decisions behind a racing season.
Planned opportunities to visit Åbuen Farm, meet the team and see the work behind the public result.
Selected moments around Arabian race days, subject to schedule, venue rules and capacity.
Member communication, future club merchandise and priority information on relevant 1919 activities.
Plain-language insight into preparation, pedigree, tactics, recovery and Arabian racing.
For supporters, future owners, breeders and people who want to be closer to the journey.
Club campaign studio
The journey, made visible.
Campaign concepts for the future Shelby Racing Club. Open any poster to view it in full size. Final membership terms, dates and product details will be confirmed before launch.
Closer to the stable. Closer to the race. Still honest about what racing is.Register interest by email