01 · Liquid concept · 1 L
Astro Joint
Mobility-support positioning in a stable-friendly liquid format. Formula and final permitted wording remain under review.
Shelby Equine Performance · Galopp Series
Stable need first. Product second.
A future specialist range shaped around the practical demands of training, travel, recovery and Arabian racing. Planned launch: 2027.
Galopp Series · Swedish family business · In development
The product rule
We will not sell a label and hope.
Every Shelby product must solve a real stable problem, carry the right documentation and make commercial sense after the first order.
Formulation, manufacturing, labelling, traceability, shelf life, withdrawal risk and Swedish/EU compliance are part of product development — not details left for launch week.
Phase 01 · Performance Core Line
Three stable needs. One disciplined launch.
Astro Joint, Muscle Regeneration and Gastro Shield are the first private-label concepts. Formulas, permitted claims, labels and production remain under review before any commercial launch.
Built as a product system
Clear purpose. Controlled exposure.
The first range is intentionally narrow: three formats, three defined stable use cases and one shared visual identity.
Packaging shown here is concept work. Final formulation, ingredient documentation, Swedish and EU label compliance, anti-doping review, supplier terms and landed margin must be approved before production.
Formula & documentationCompliant claimsSample testingMargin approval
02 · Liquid concept · 1 L
Muscle Regeneration
A recovery-focused liquid concept. The working name, formulation and all product claims require final compliance review.
03 · Powder concept · 1 kg
Gastro Shield
A powder-format digestive-support concept. Final composition, documentation and compliant label language are not yet approved.
Concept packaging only. No final formula, medical claim, availability or launch date is represented by these visuals.
No. 1919 · In development
The first Galopp Series.
Concept names and formats are shown for development and partnership discussions. These products are not yet offered for sale.
04 · Galopp Series · Oral syringe · 60 ml
Race Electrolyte Paste
A practical oral-syringe concept for hydration and electrolyte support after racing, hard work, transport or heavy sweating. Final formula, permitted claims and competition or withdrawal review remain pending.
05 · Galopp Series · Topical care · 1 kg
No. 1919 Cooling Gel
A washable, non-greasy topical leg-care concept for the post-work recovery routine. Final composition, permitted claims and Swedish/EU product classification remain under review.
Equipment · Aluminium
Shelby RacePlate — Model No. 1919
A private-label aluminium racing plate concept built for the Galopp Series, with front and hind formats to be validated through professional farrier and horse testing.
Development status: manufacturer selection, samples, specifications and compliance work remain in progress. No performance, medical or withdrawal-time claim is made on this page.
From idea to shelf
Five gates. No shortcuts.
The fastest launch is not the objective. A defensible product and controlled cash exposure are.
01
Stable need
Define the exact use case, buyer and reason the product deserves to exist.
02
Supplier proof
Verify formulation, manufacturing standard, MOQ, price, ownership, exclusivity and continuity.
03
Compliance
Confirm documentation, ingredients, claims, traceability, Swedish labels and relevant racing requirements.
04
Field validation
Test samples in real stable routines with appropriate professional input and record what actually happens.
05
Commercial launch
Order only when landed cost, margin, working capital, sell-through and downside are clear.
Shelby Galoppbutiken
The specialist retail channel.
Shelby Galoppbutikenby 1919 by Shelby ABRacing equipment · Farriery · Performance supplements
A future home for products selected from the same world we work in: racing, Arabian horses and practical stable performance.
The plan combines Shelby private-label products with carefully selected third-party equipment. The store will open only when stock exposure, landed cost, VAT, fulfilment and after-sales responsibility are under control.
SupplementsRecoveryRaceplatesRacing equipmentStable care
Suppliers · Retailers · Professional partners
Serious product partnership? Speak to us.
We welcome documented manufacturing, distribution and professional testing conversations for the Shelby Galopp Series and future Shelby Galoppbutiken.
Contact 1919 by Shelby